Building Your Business or Non-Profit Email List

Building a FB fan base and growing an email marketing list can sometimes become overwhelming.  It will be much easier if you integrate these two tasks together.  Here are some tips to integrated your business or non-profit email list with social media.

1. Add a "Join My List" Tab to Your Facebook Page.
If you're using Constant Contact or Mail Chimp, they provide instructions on how to add this tab to your page.  Make sure you call this list - Facebook Mailing List or something that will let you know they came from Facebook.

2. Keep a Consistent Message.
Many times your email and your Facebook page have different messages, which confuse people.  Use your email to support your Facebook and Facebook to support your email marketing and you will see both channels grow.  If you a non-profit dealing with children or a small business dealing with children's clothing, you message should convey what you do and who is your client.

3. Make Your Content Different.
You can still tell the same store but with a little different slant.  Use email to share insider stories about what your customers/clients outcomes are and on Facebook start photos and videos from those stories.

4. Consistently Cross Promote Each Channel
In Email refer to photos you posted on Facebook and on Facebook when describing the photos, invite fans to subscribe to your email newsletter to get the inside story.

Judy Haenni                             Learn More About Constant Contact
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